https://thealternativebeauty.co.uk
07455851270
Contact alexandra@thealternativebeauty.co.uk
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FASHION & BEAUTY WEEK
SCENT & STYLE: THE ALTERNATIVE BEAUTY HOSTS EXCLUSIVE EVENT WITH FORMER
MISS ENGLAND HAMMASA KOHISTANI
Thursday 1st May 17:30 – 19:30
This May, The Alternative Beauty invites you to an unforgettable evening of fashion, fragrance, and glamour as part of Fashion & Beauty Week in St Albans. Partnering with the inspiring Hammasa Kohistani—former Miss England and acclaimed fashion designer—the boutique will host an exclusive celebration of individuality and modern luxury.
Taking place on Thursday 1st May, from 5:30pm to 7:30pm, the event will mark the UK launch of three new fragrances from Matin Martin and showcase Hammasa’s capsule dress collections. Guests will be welcomed with saffron tea, dates, and a scent-swept atmosphere inspired by Arabian nights, setting the stage for an evening of warmth, storytelling, and sensory discovery.
“We’re so proud to collaborate with Hammasa—her grace, her story, and her vision align beautifully with what we stand for,” says Alexandra Sandu, founder of The Alternative Beauty. “It’s more than a launch—it’s a celebration of beauty in all its forms.”
Hammasa adds: “For me, this collaboration is about more than fashion. It’s about cultural expression, empowerment, and sharing something meaningful with the world. I’m honoured to partner with The Alternative Beauty in a space that celebrates authenticity.”
The event will also feature a charity raffle in support of MOA (Mothers of Afghanistan) —with 100% of proceeds going toward aid for children in Afghanistan. Two lucky winners will take home one of Hammasa’s signature dresses and one of the latest Matin Martin.
Located in the heart of The Maltings, The Alternative Beauty has quickly become a destination for exclusive and niche luxury, proudly stocking brands such as Matin Martin, Parfum d’Inza, Erre Due, Paese, Skincycles, and others not available elsewhere in Hertfordshire.
This event marks a new chapter in the boutique’s mission to bring exceptional experiences and global stories to the local community—one beautiful evening at a time.
