The Mix 92.6 Mix Mornings Team went off to Hitchin to meet with Matthew Rideout, an Artisan Baker who opened his Knead and Desire shop in Hitchin last year. Matthew tells us all about his journey to become an artisan baker, after a long and distinguished career in the City of London. He talks all things sourdough – the starter or mother, the flour, their baking process and what their customers think of the products they bake in the shop. Matthew is passionate about his sourdough and his business and he’s keen to encourage a better understanding of the quality of his and other artisan products.
you can find out more information about Knead and Desire via: https://www.kneadanddesire.co.uk/
More about: Business, Food and Drink, Local Business
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